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Illustration for Advicefront's Brand

 

Advicefront Illustration

Advicefront is about re-inventing the way financial advisers work at the same time that it aims to educate the adviser's own clients. Therefore illustration is a challenge, but also very important if applied on the right moments. 


Role: Product Owner / Designer / Illustrator
Company / Client:  Advicefront (full-time)
 

 
Onboarding Illustration - Step 1 (used)

Onboarding Illustration - Step 1 (used)

 
Step 4 - Continue to check and update your goals with Advicefront (used)

Step 4 - Continue to check and update your goals with Advicefront (used)

 
 

Any financial adviser will tell you that their first couple of meetings are so much about finances as they are about emotions.

Setting your life goals straight is the basis of the your financial plan. It becomes the measure to find out if a financial plan is right for you.
 

 
Some initial tests of what the tone of characters might be

Some initial tests of what the tone of characters might be

 
 

Illustration, in the right tone, helps convey this emotional side of financial planning, making the process more friendly for the final user.

 
 
 

Explorations with the word 'shape'.
Advisers can help client shape their goals into realistic outcomes.

 

shapes-to-goals
Study for animation - 'Advisers shape their goals into realistic outcomes'

Study for animation - 'Advisers shape their goals into realistic outcomes'